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Company

About us

Realtyflow is the innovative brainchild of industry experts Dustin Parker and Seth McCullough. As a seasoned real estate agent and a skilled software developer, this dynamic duo sought to create a comprehensive system that would transform the way real estate professionals organize, track, and measure their businesses. Frustrated with duplicative, costly and clunky programs, the team sought to create a true real estate hub, where agents and brokers alike could manage all aspects of their business.


At the core of realtyflow lies a suite of powerful features designed to streamline every aspect of the real estate process. The platform automates each step of the transaction, from lead generation to commission payments, allowing real estate professionals to focus on growth. With automated transaction management, reminders for important dates, and seamless communication with partners, managing new contracts has never been easier.


Realtyflow also empowers agents to make informed, data-driven decisions with cash flow forecasting tools and lead source tracking. By understanding the origin of business leads, professionals can optimize marketing efforts and eliminate ineffective strategies. This is complemented by agent productivity tracking, which allows brokers and team leaders to monitor agent performance, identify areas for improvement, and offer targeted coaching to boost motivation.


Goal tracking is another key component of realtyflow, ensuring that real estate professionals stay on target with real-time data that aligns with their annual objectives. Additionally, geographic targeting enables users to leverage real sales data to make informed decisions about where to invest and expand their business.


Built with user experience at the forefront, realtyflow utilizes the latest web technology to deliver a cutting-edge platform that caters to the unique needs of agents, admins, and brokers, ensuring all members of your brokerage are supported. The platform offers complete pricing transparency with no hidden fees or strings attached.


Discover how realtyflow can revolutionize your real estate business today, empowering you to achieve greater success with the support of advanced technology.


Meet the team

Dustin Parker
Dustin Parker

Business Development

Dustin is passionate about real estate and business development with nearly a decade of experience leading The Parker Group, which is one of the fastest growing real estate brokerages in the Mid Atlantic Region. Dustin has launched numerous successful ventures in mortgage, insurance, property management and related industries as he looks to streamline the real estate experience. When he's not building companies, he enjoys spending time with his family and friends or engaged in fitness related activities.
Seth McCullough
Seth McCullough

Technology

Seth is a highly proficient and experienced professional in the realm of modern serverless web application development, specializing in the TypeScript React ecosystem. He is incredibly passionate about staying up-to-date with the latest advancements in web development technology while incorporating them into realtyflow to ensure it's built with the most cutting-edge solutions. Outside of his software engineering endeavors, he enjoys various activities, such as running, watching documentaries, spending quality time with his wife, and getting lost in adventure-type video games to unwind.
Rachel Parker
Rachel Parker

Marketing

Rachel Parker is the dynamic CMO of The Parker Group, a top independent real estate brokerage with a focus on software solutions. Hailing from Maryland's eastern shore, Rachel graduated summa cum laude from the University of Delaware with a double major. Rachel's extensive marketing background includes serving as Marketing Director for a leading custom home builder, and she's also a certified interior stylist trained by HGTV designers. Outside of work, Rachel enjoys writing, fitness, exploring new restaurants, and hiking. She resides in Delaware with her husband, Dustin, and their children, Avery and Ford.

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